DMI PDSMM Prüfungsthemen:
| Abschnitt | Gewichtung | Ziele |
|---|---|---|
| Thema 1: Platform Selection & Management | 25% | - Profile optimization - Platform algorithms and best practices - Community management and moderation - Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok |
| Thema 2: Analytics, Measurement & Optimization | 15% | - Continuous improvement - Key metrics and reporting - Social listening and sentiment analysis - ROI calculation |
| Thema 3: Social Media Advertising | 15% | - Budgeting and bidding strategies - Paid campaign setup and targeting - Retargeting and lookalike audiences - Ad formats and optimization |
| Thema 4: Content Strategy & Creation | 20% | - AI tools for content creation - Video and live content production - Copywriting and visual content - Content planning and calendars |
| Thema 5: Social Media Strategy & Planning | 25% | - Goal setting and KPIs - Competitor analysis - Social media policy and governance - Audience research and persona development - Social media landscape and trends |
0 Kundenbewertungen
