Salesforce Marketing-Cloud-Account-Engagement-Specialist Prüfungsplan:
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Referenz: https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201
Salesforce Marketing Cloud Account Engagement Specialist Marketing-Cloud-Account-Engagement-Specialist Prüfungsfragen mit Lösungen
Which adheres most closely to email sending best practices?
- A. Send plain text only emails in order to increase engagement rates.
- B. Establish a consistent, predictable cadence for your email communications.
- C. Make sure that all emails have a high image-to-text ratio.
- D. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
Antwort: B 🗳️
Erklärung: (Nur für DeutschPrüfung-Mitglieder sichtbar)
Which is NOT a way to assign a custom role to a user?
- A. Assign new users to a previously created Custom Roles during the import process.
- B. Add a user to a Custom Role directly from their User Record.
- C. Add a batch of existing users to a Custom Role using table actions
- D. Edit an existing Default Role, and it will automatically convert to a Custom Role.
Antwort: B 🗳️
Erklärung: (Nur für DeutschPrüfung-Mitglieder sichtbar)
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
- A. Marketing Cloud Account Engagement form
- B. Custom redirects
- C. Marketing Cloud Account Engagement tracking code
- D. Page actions
Antwort: B 🗳️
Erklärung: (Nur für DeutschPrüfung-Mitglieder sichtbar)
Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
- A. Autoresponder
- B. Engagement studio program email
- C. Email template
- D. List email
Antwort: C 🗳️
Erklärung: (Nur für DeutschPrüfung-Mitglieder sichtbar)
A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?
- A. Use a segmentation rule to add prospects to a list
- B. Use a completion action to add prospects to a list
- C. Use an automation rule to add prospects to a list
- D. Use a dynamic list to add prospects to a list
Antwort: B 🗳️
Erklärung: (Nur für DeutschPrüfung-Mitglieder sichtbar)
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