Salesforce MC-202 Prüfungsthemen:
| Abschnitt | Gewichtung | Ziele |
|---|---|---|
| Thema 1: Marketing-Automatisierung | 26% | - Empfehlung von Automatisierungslösungen - Erstellung von Lösungen in Automation Studio - Erstellung von Lösungen in Journey Builder |
| Thema 2: Bewährte Verfahren im E-Mail-Marketing | 10% | - Gewinnung und Bindung von Abonnenten - Bewertung von Faktoren für die Zustellbarkeit - Gestaltung wirksamer E-Mails und Programme |
| Thema 3: Verwaltung von Abonnenten und Daten | 26% | - Konfiguration von Segmentierungswerkzeugen - Import und Verwaltung von Abonnentendaten - Konzeption und Konfiguration von Data Extensions - Fehlerbehebung bei Versand- und Datenproblemen |
| Thema 4: Erkenntnisse und Analysen | 14% | - Analyse der Kampagnenleistung - Nutzung von Analysefunktionen und Einstein-Funktionen - Erstellung und Konfiguration von Berichten |
| Thema 5: Erstellung und Versand von Inhalten | 24% | - Erstellung und Anpassung von E-Mail-Inhalten - Verwaltung und Organisation von Kampagneninhalten - Auswahl geeigneter Werkzeuge für den Versand - Konfiguration der Versandeinstellungen |
Salesforce Certified Marketing Cloud Email Specialist MC-202 Prüfungsfragen mit Lösungen
Frage #1
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
A. Create automations that import the data directly into the child BUs to bypass the parent level BU.
B. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
C. After the file import, use the transfer file activity to move data into data extensions in child BUS.
Frage #2
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
A. SQL Query, Filter Definition, Journey Builder Entry Source
B. Journey Builder Entry Source, Filter Definition, Segment Builder
C. SQL Query, Decision Split, Data Designer
Frage #3
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A. Journey Builder - Journey History
B. Reports - Journey Engagement
C. Datorama Reports - Journey Performance
Frage #4
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
A. Create a data filter on the data extension.
B. Write a query to create a filtered data extension.
C. Filter the.csv file before import.
Frage #5
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
A. In the Shared Data Extensions folder
B. In the Synchronized Data Extensions folder
C. In the Data Extensions folder with sharing enabled
Fragen und Antworten:
| Frage #1 Antwort: B | Frage #2 Antwort: A | Frage #3 Antwort: C | Frage #4 Antwort: A | Frage #5 Antwort: A |
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