Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials 1Z0-1031 Prüfungsfragen mit Lösungen:
1. Your customer is interested in ID swapping based on raw personally identifiable information for each user that visits their site.
Which two BlueKai CoreTag functions can be used to accomplish this? (Choose two.)
A) bk_addAddressHash
B) bk_addNameHash
C) bk_addEmailHash
D) bk_addZipHash
E) bk_addPhoneHash
2. What is the definition of a regex pixel?
A) It is a pixel used for ID swapping.
B) It is used for DCO campaigns.
C) It is a javascript tag used for sending user level category information back to the browser.
D) It is a pixel for transmitting audience data out in real time at the time of page load.
E) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
3. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
A) Data Classification
B) Data Ingestion
C) Discover
D) Data Scoping
E) Operational Rollout
4. What is the meaning of an Index of 17 in the Oracle DMP?
A) The user is 1/17 as likely to be in the category than the average user in the selected universe.
B) The user is 17 percent more likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 17 percent as likely to be in the category than the average user in the selected universe.
5. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?
A) A global DMP nerve center
B) Full agency control
C) A single seat shared by all regions
D) A global template with local nuances
E) Horizontal regional empowerment
Fragen und Antworten:
| 1. Frage Antwort: C,E | 2. Frage Antwort: E | 3. Frage Antwort: C | 4. Frage Antwort: B | 5. Frage Antwort: A |
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