Oracle 1Z1-1031 Prüfungsthemen:
| Abschnitt | Ziele |
|---|---|
| Thema 1: Datenaufnahme und Integration | - Verfahren zur Datenaufnahme - Integration von Drittanbieterdaten |
| Thema 2: Zielgruppensegmentierung und -verwaltung | - Identitätsauflösung und Profilverwaltung - Erstellung von Zielgruppen und Segmentierungsregeln |
| Thema 3: Kampagnenaktivierung und Datennutzung | - Abläufe zur Aktivierung von Zielgruppen - Integration mit Marketingkanälen |
| Thema 4: Oracle Marketing Cloud Data Management Platform Grundlagen | - Kernkonzepte von Oracle DMP - Plattformarchitektur und Komponenten |
| Thema 5: Datenschutz, Steuerung und Datenkonformität | - Grundsätze des Datenschutzes - Nutzereinwilligung und Steuerungsmechanismen |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials 1Z1-1031 Prüfungsfragen mit Lösungen
1. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
A) Uses a transparent 1x1 image pixel
B) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C) Audience data on past users is sent.
D) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E) Only data on users that are seen on a go-forward basis is sent.
2. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.
A) Option C
B) Option E
C) Option B
D) Option D
E) Option A
3. Which two are attributes of third-party data? (Choose two.)
A) Free to use for activation, targeting, and analytics
B) Can be confirmed from multiple outside sources
C) Offered on a private marketplace, via direct sales to marketers
D) Often billed directly by the media partner
4. Which of the following are two true statements about ID swapping? (Choose two.)
A) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via the Offline Match Integration.
B) It is necessary in order to ingest data keyed off of MAIDs via the Mobile Direct Ingest method.
C) It is necessary in order to ingest data via the Online Ingest method.
D) It is necessary in order to ingest data keyed off of partner unique user ID (PUUID) via User Data API.
E) It is necessary in order to ingest data keyed off of IP addresses via the Offline Match Integration.
5. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?
A) Create an Audience.
B) Configure Self-Classification Taxonomy and Classification Rules.
C) Create and activate a Data Campaign.
D) Deploy an ID Swap tag.
Fragen und Antworten:
| 1. Frage Antwort: A,D | 2. Frage Antwort: C | 3. Frage Antwort: A,C | 4. Frage Antwort: B,E | 5. Frage Antwort: D |
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