GCCC SCMP Prüfungsthemen:

GCCC Strategic Communication Management Professional SCMP Prüfungsfragen mit Lösungen

Frage #1

A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A. The reporter made an error, so the director should demand a correction be published.
B. Contact the reporter with the correct information. Request a correction be published, if possible.
C. Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D. There is nothing that can be done; the article has been already published.

Frage #2

(You are a senior communication leader and are asked by the executive team to "quickly draft talking points" for an upcoming announcement, even though the business decision has not yet been finalized. What is the most appropriate strategic response?)

A. Seek clarity on possible decision scenarios and develop conditional messaging options
B. Ask the executive team to delay communication work until the decision is confirmed
C. Decline the request because premature communication creates risk
D. Draft generic talking points that can be adjusted later once the decision is final

Frage #3

Which of the following is an example of a quantitative research method?

A. Case studies
B. Longitudinal studies
C. Narrative research
D. Interviews

Frage #4

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A. "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."
B. "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
C. "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
D. "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."

Frage #5

Strategic alignment as a core concept in reputation management is defined as the degree of:

A. Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
B. Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
C. Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
D. Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.

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