Google adwords-display Prüfungsthemen:
| Abschnitt | Ziele |
|---|---|
| Kampagneneinrichtung und Zielgruppenausrichtung | - Strategien zur Zielgruppenausrichtung
|
| Grundlagen der Display-Werbung | - Verständnis des Ökosystems von Google Display Ads
|
| Gebotsfestlegung und Budgetierung | - Intelligente Gebotsstrategien
|
| Anzeigenformate und Optimierung von Werbemitteln | - Reaktionsfähige Display-Anzeigen
|
| Messung und Leistungsoptimierung | - Optimierungsmethoden
|
Google Display Exam Practice Test adwords-display Prüfungsfragen mit Lösungen
1. You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. You advise them that one strategy they should consider is to use a promoted video for YouTube. Which one of the following is the best description of a promoted video?
A) A promoted video is a paid video placement on YouTube.
B) The promoted videos are an advertising solution that allows YouTube users, partners, and advertisers to promote their video content across YouTube and the Google Content Network.
C) A promoted video is a video that YouTube will promote to its users.
D) Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
2. Tom has created a new ad for his campaign but he's not seeing his ad show up in the Google results. Tom would like to invoke the Ads Diagnostic Tool to determine why his ad isn't showing in results. Where can Tom access the Ads Diagnostic Tool?
A) Opportunities tab within Tom's Google AdWords account
B) Campaigns tab within Tom's Google AdWords account
C) Home tab within Tom's Google AdWords account
D) Reporting tab within Tom's Google AdWords account
3. Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?
A) Partner Watch Pages
B) AdWords Auction
C) YouTube Homepage
D) YouTube Run-of-Site
4. Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
A) Use Google AdWords with hundreds of comic-book based keywords.
B) Use Google AdWords for search marketing.
C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
D) Use the Google Content Network for niche placements.
5. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?
A) Create your custom display ad.
B) Set your bids and budget.
C) Identify your goals.
D) Find your target audience.
Fragen und Antworten:
| 1. Frage Antwort: B | 2. Frage Antwort: A | 3. Frage Antwort: B | 4. Frage Antwort: D | 5. Frage Antwort: C |
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