Adobe Marketo Engage Architect Master AD0-E560 Prüfungsfragen mit Lösungen:

1. A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A) Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts
B) Reduce the number of links and images in email assets to prevent them from being seen as spam
C) Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times
D) Move to a dedicated IP address for easier monitoring and resolution of delivery issues
E) Set up DMARC reject policy to prevent unauthorized sending from the company's domain

2. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Push Lead to Marketo Endpoint
B) Marketo Forms 2.0 JavaScript API
C) Marketo REST API Submit Form Endpoint
D) Marketo REST API Create Lead Endpoint

3. Which integrations are commonly used with Marketo? (Choose two)

A) Social media posting tools
B) Manual lead imports
C) Predictive analytics tools
D) CRM integrations

4. Which metrics are essential for evaluating email performance? (Choose two)

A) Conversion Rate
B) Open Rate
C) Unsubscribe Rate
D) Page Load Time

5. A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
B) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
D) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

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