Facebook 600-101 Prüfungsthemen:
| Abschnitt | Gewichtung | Ziele |
|---|---|---|
| Thema 1: Mitgliederbindung und Moderation | 20% | - Moderation von Diskussionen und Lösung von Konflikten - Förderung des Austauschs und bedeutungsvoller Kontakte - Behandlung von Regelverstößen und einheitliche Durchsetzung der Vorgaben - Einführung und Begrüßung neuer Mitglieder |
| Thema 2: Grundlagen der Community-Arbeit | 20% | - Auswahl geeigneter Meta-Plattformen (Gruppen, Seiten, Instagram) - Anwendung der Meta-Community-Standards und -Richtlinien - Definition von Leitbild, Zielen und Erfolgsindikatoren der Community - Erstellung von Leitlinien und Regeln für die Community |
| Thema 3: Inhaltsstrategie | 20% | - Entwicklung ansprechender Inhalte im Einklang mit den Zielen der Community - Anpassung von Inhalten an verschiedene Mitgliedergruppen - Nutzung von Veranstaltungen, Live-Videos und interaktiven Formaten - Auswahl und Überprüfung der Inhaltsqualität |
| Thema 4: Strategie für die Community-Arbeit | 25% | - Planung der verschiedenen Phasen im Lebenszyklus der Community - Aufbau von Arbeitsabläufen und Verwaltungsrollen - Effektive Weiterentwicklung der Community - Gestaltung von Struktur und Steuerung der Community |
| Thema 5: Erfolgsmessung und Analyse | 15% | - Erkennung von Wachstums- und Einkommensmöglichkeiten - Nutzung von Meta Insights und Analysetools - Verfolgung zentraler Leistungsindikatoren - Auswertung von Daten zur Optimierung der Strategie |
Facebook Certified Community Manager 600-101 Prüfungsfragen mit Lösungen
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
- A. Prepare materials for influencers that highlight recent community impact
- B. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
- C. Claim a membership fee for current members of the Facebook group
- D. Create a Facebook Page and organize events using the paid events functionality
Antwort: B,D 🗳️
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?
- A. The agreed result from a recent poll stating that each community manager will use their initials
- B. A company-branded profile used by all community managers with each reply signed by name
- C. The approach that the team agreed upon and the company approved
- D. The personal profiles of each community manager to make it clear who is replying
Antwort: C 🗳️
The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
- A. Create the community and define plans once it's established
- B. Determine the community mission
- C. Discuss shared values and how they want the community to feel
- D. Invite all of their friends into the community
- E. Set the community objectives
Antwort: B,C,E 🗳️
A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
- A. Provide discount codes to community members who buy early bird tickets
- B. Post a link to the event website with a daily reminder to purchase
- C. Reach out privately to community members who might be interested in attending
- D. Schedule event speakers to host Q&As in the community leading up to the event
Antwort: A,D 🗳️
A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?
- A. Create a post that discourages members from joining the new community
- B. Remove the members who are joining the new community
- C. Link to the new community and encourage people to join it
- D. Continue to focus on the original community
Antwort: A,D 🗳️
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