Facebook Certified media buying professional 410-101 Prüfungsfragen mit Lösungen:
1. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
A) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
B) Create app install campaigns for people who have visited the website.
C) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
D) Create app install campaigns for people who have finalized a purchase for the following 15 days.
E) Use conversion ads to the checkout page for new audiences.
F) Use attention-grabbing video ads on Instagram to new audiences.
2. You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.
A) You should change the image of the ad and re-launch it.
B) To appeal the ad and try to run it again.
C) That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
3. An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.
A) For every $1 you spend on a campaign, you generate $1.71 of revenue.
B) For every $1 you spend on a campaign, you generate $3.5 of revenue.
C) For every $10 you spend on a campaign, you generate $1.71 of revenue.
D) For every $1 of revenue, you spend $1.71 in advertising.
4. What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.
A) Credits one touchpoint according to a specific rule.
B) Use algorithms to determine credit for each touchpoint in the user flow.
C) Are cookie based model that is more effective in measuring your marketing campaigns.
D) You select where along the path you want to assign credit for the conversion.
5. You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.
A) $265
B) $410
C) -$265
D) $102.50
Fragen und Antworten:
| 1. Frage Antwort: A,C,D,F | 2. Frage Antwort: C | 3. Frage Antwort: A | 4. Frage Antwort: B | 5. Frage Antwort: B |
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